Jeff Sasaki takes us into Mavrk fishing and what it’s like to build a massive brand in the cellphone accessories business. He also tells us why he transferred to producing unique fly fishing gear. We also discover how to fish dries with a euro nymphing setup, how Newton’s law affects your cast, and his take on the center axis fly reel.
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Mavrk Fishing with Jeff Sasaki. Hit play below!
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(Read the Full Transcript at the bottom of this Blog Post)
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Mavrk Fishing Show Notes with Jeff Sasaki
2:43 – Jeff gives us an update since we last had him in episode 415. The main thing is they are expanding their rod line that has just been launched.
3:20 – He further discusses the advantages of the new rod line they’ll launch which will be longer and lighter.
9:47 – We dig into product design and development. His degree and background were in product design. Before Mavrk, he started a brand called Element Case.
11:17 – Jeff explains industrial design, graphic design, and engineering.
15:35 – We return to the fascinating account of how he founded Element Case.
17:32 – He tells a humorous tale about how Apple once misplaced a prototype in a bar. He considered creating a case for the iPhone 4 at that time because it had just gone viral. Their instances gained widespread attention, and they received so many orders that the server had to shut down their website.
28:28 – He eventually decided to sell the brand. He realized he was not interested in the consumer electronics industry, took a break, and made Mavrk happen.
31:53 – He explains the lessons he learned while creating the Element Case and launching Mavrk. He reached a point with Element where he was unable to accomplish what he enjoyed doing with Element, such as creating and chatting with clients.
35:02 – I ask him how he would have kept the Element small.
36:28 – For Mavrk, he wants to keep the company small.
39:02 – He gives some advice and tips for those who want to create a product for the outdoors like talking to somebody who has an idea about the product, preferably an industrial designer who knows a thing about the materials, the manufacturing, and the industry.
45:20 – He discusses the Diffusion of Innovation (DOI) Theory and the five adopter categories when promoting a new product or service to a target population.
49:22 – He tells about that time, early on for Mavrk, when they launched on Kickstarter which he says was a mistake.
53:15 – He talks about graphene, which is utilized in Formula 1 cars.
54:46 – He gives some advice about the fly fishing industry that might help those who want to introduce a new product.
1:03:39 – He encourages people to learn how to write a business plan. He recommends the book titled “How to Write a Business Plan” by Mike McKeever.
1:06:18 – He believes that being a product designer allows him to be near to the things he enjoys, like when he designed a Fox Racing helmet for Ricky Carmichael.
You can find Jeff on Instagram @MavrkFlyFishing.
Facebook at Mavrk.
Visit their website at MavrkUSA.com.
Resources Noted in the Show
Related Podcast Episodes
WFS 415 – Mavrk Fly Fishing with Jeff Sasaki – Euro Nymphing, Stinger Reel, Truckee River
Read the Full Podcast Transcript Below
Mavrk Fishing Conclusion Jeff Sasaki
Jeff Sasaki’s inspiring journey from cellphone accessories to fly fishing gear is a story of following one’s passions and creating a unique brand in a competitive industry. His insights on fishing techniques, Newton’s law, and center axis fly reels provide valuable knowledge for both novice and experienced anglers alike.
We hope that our podcast episode with Jeff has left you feeling motivated and informed, and we look forward to bringing you more insightful conversations with industry experts in the future. Stay tuned for our next episode!
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