Wet Fly Swing

Most anglers never think about where their flies actually come from or how an idea turns into something hanging on a fly shop wall. In this episode, Jesse Riding of Rainy’s Flies takes us behind the scenes of commercial fly tying—from a small home operation started by his mother to one of the largest fly production companies in the world. We dig into how flies are designed, how patterns move into large-scale production, and why materials like foam changed modern fly fishing forever. Jesse also shares insights on fly design royalties, innovation ethics, and what really determines quality when flies are tied across the globe.

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