I sat down with the founders of Yakoda Supply, Jason Faerman and Justin Fuller share the story and challenges of trying to create a full-time business in the fly fishing space.
We hear about how they found their niche and created basic products like the fly tin, the utility wallet, guide laces, and more. You know I love hearing the stories, successes, and failures from brands in the fly fishing space so we get a feel for what it takes to go all-in on your passion.
Click below and listen to the Yakoda Supply Podcast with Justin Fuller and Jason Faerman:
(You can get the full PDF transcript here:
or read it at the bottom of this blog post)
Sponsors for the Podcast
Show Notes with Yakoda Supply
07:30 – Rocky Mountain Anglers and Randy Hicks was the guy that brought Jason and Justin together on a trip to Wyoming.
12:05 – The Yakoda Gear transport aka the drifter. This bag is to use for anything you need to put in it and can hold 20 gallon jugs of water if needed.
17:25 – The utility pouch is a lot like my insulated water bottle holder.
20:35 – We talk about the guide laces and why such a simple product is such a great product for Yakoda.
26:15 – The Thermarest chair kit is a great product that has lasted for years.
29:05 – We noted the Caddis Fly Shop which has been doing a great job promoting Yakoda online.
40:00 – We noted the Montana Fly Company (MFC) who has been a big player in helping to get the Yakoda fly patterns online.
47:30 – The Quarterly fly tin is delivered every 3rd month.
51:30 – The purple reign is a variation of the Lance Egan’s rainbow warrior. Lance was on here.
You can find Jason and Justin at YakodaSupply.com
Resources Noted in the Show
Videos Noted in the Show
and here’s the actual Purple Reign Fly Pattern
Full Podcast Transcript for this Episode
Conclusion with Yakoda Supply
We get the background on a new fly fishing business with the story behind Yakoda Supply. Jason and Justin are a self-proclaimed simple fly fishing product company with a focus on simplicity.