Join us in one of our biggest episodes as we journey into a world that combines the thrill of the outdoors with a passion for conservation. This episode offers an intriguing dialogue featuring Craig Mathews and Yvon Chouinard, Patagonia Founder and an iconic figure in the outdoor world; unraveling their love for fly fishing, their unique backstories, and their shared principles around the sport and beyond.

Yvon, introduced to fly fishing by an esteemed mountain guide, will leave you gripped with his narrative, from his shift from spin fishing to a sneak peek into their upcoming book, and their fervor for conservation in the fishing industry.

Show Notes with Patagonia Founder – Yvon Chouinard and Craig Mathews. Hit play below! 👇🏻

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(Read the Full Transcript at the bottom of this Blog Post)


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This episode isn’t just about fly fishing; it’s also a masterclass in conservation ethics and business wisdom. Listen as the founders of 1% for the Planet discuss their dedication to environmental protection through their businesses. Yvon’s candid viewpoint on our planet’s future underscores the necessity of giving back to nature. Dive into Yvon’s philosophy of simplicity, both in life and fly fishing, and ponder over the pitfalls of the industry’s focus on trendiness and constant equipment upgrades.

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Finally, we steer our conversation towards the artistry involved in fly fishing. Whether you’re a beginner or a seasoned angler, you’ll appreciate the tips on techniques, the importance of choosing the right flies, and insights on the role of technology in fly fishing. This episode is more than an exploration of fly fishing; it’s a call to simplicity, effectiveness, and ethics in the sport and in life. Come join us on this immersive experience!

Episode Chapters with Patagonia Founder

(0:00:02) – Passion and Community in Fly Fishing
Fly fishing, conservation, and Yvon Chouinard’s new book are discussed in a conversation with Craig Mathews and the hosts.

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(0:03:38) – Conservation Ethics and Business Advice
Nature’s conservation and simplification in fly fishing are discussed by Perfect, Craig, and Yvon, emphasizing responsibility and critiquing the industry’s focus on fashion and equipment upgrades.

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(0:14:05) – Fly Fishing Techniques and Flies
Nature’s simplicity and effectiveness in fly fishing, using imitation flies and minimal materials, and the role of technology.

(0:21:18) – Using Pheasant Tail in Fly Tying
Nature’s pheasant tail materials are simple to use for dry and wet flies, resembling natural insects and effective for imitating various species.

one percent for the planet


(0:31:54) – Passion, Success, and Outdoor Conservation
Nature’s conversation between Yvon Chouinard and Craig Mathews on fly fishing, conservation, and supporting local groups.

(0:49:57) – Gear and Sustainability in Fly Fishing
Nature’s preservation and fly fishing’s connection to it, gear, environmental efforts, and upcoming book.

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Follow 1% for the Planet on Instagram at @1percentftp

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Read the Full Podcast Transcript Below

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Conclusion with Patagonia Founder – Yvon Chouinard and Craig Mathews

In this episode, Craig Mathews and Yvon Chouinard intertwine the thrill of fly fishing with a strong conservation ethos. Beyond angling, it becomes a masterclass in environmental ethics and business wisdom. The conversation challenges industry trends, urging simplicity and ethics. Yvon’s perspective on environmental responsibility adds urgency. The episode also delves into fly fishing artistry, offering tips for all levels. Beyond a fishing guide, it’s a call to embrace simplicity, ethics, and effectiveness in both the sport and life, weaving passion, success, and outdoor conservation into an immersive experience.