In this episode, learn more about Mayfly Outdoors with Jeff Wagner!

Show Notes with Jeff Wagner on Mayfly Outdoors. Hit play below! 👇🏻

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(Read the Full Transcript at the bottom of this Blog Post)


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Episode Chapters with Jeff Wagner on Mayfly Outdoors

(0:00:05) – Fly Fishing and Mayfly Outdoors
Growing up in Sydney, Nebraska, Jeff learned to fly fish in cold streams for trout, bass, bluegill, carp, and pike.

(0:08:38) – Iconic Outdoor Brands Jeff worked with
Ross Reels’ 50th anniversary, from its 1973 California inception to its current Colorado form.

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(0:21:18) – B Corp and Long-Term Success
Ross Reels’ success is discussed, exploring B Corp certification, triple bottom line, sustainability, ethics, and new anodizing facility.

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(0:25:27) – Ross Reels and Mayfly Outdoors
Ross Reels’ sustainability, longevity, innovations, other fly fishing companies, Mayfly Outdoors’ acquisition of Airflo Fly Lines, investments in people, place, and technology, and the triple bottom line of people, profit, and planet are discussed.

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(0:38:25) – Branding and Growth of Outdoor Industry
Prana, North Face, Patagonia, Sims, Dynaking, and carp fishing discussed to maintain brand identity and explore fishing market opportunities.

(0:44:10) – Carp Fishing in Warm Water Resources
Carp fishing’s potential benefits, fly fishing’s responsibility, multi-species angling history, and Ross Reels’ investment are discussed.

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(0:50:34) – Fly Fishing Tips and Conversations
Casting nuances, instructor advice, and carp fishing’s benefits to cold water fisheries are discussed.

(1:00:00) – Fall Fly Fishing Launches and Collaborations
Ross Reels and Abel collaborate to promote conservation, sustainability, and longevity while staying true to their identity.


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Related Podcast Episodes

WFS 458 – Mystic Outdoors with Jeff Brady – Fly Rods, M Series, Roosterfish

Read the Full Podcast Transcript Below



  1. What insights and stories does Jeff Wagner share regarding his formative fishing experiences, delving into the diverse fishing landscapes across Nebraska, ranging from trout streams to warm water fishing? How does the narrative of his early life intertwine with his professional trajectory, spanning through significant tenures in renowned outdoor industry brands like Cabela’s, Winston Flyrods, and VF Corp, leading to his present position as President and CEO of Mayfly Outdoors, overseeing influential entities in the fly fishing sector?
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