Matt Wray from BW Sports shares the story of how he made a business selling a fly fishing rod Case through Sportsman Warehouse and other wholesalers.  We find out how he made a career out of make rod cases over the last 25 years.

Matt also makes reel cases, fly tying bags, gear bags along with a couple of different styles of rod cases.  This is an inspiring story for any small company who wants to know how to make a business even with a super niched product line.


Click below and listen to Fly Fishing Rod Case Podcast with Matt Wray:

apple podcasts

google podcast

Find the show:  itunes | stitcher | overcast

Subscribe on Android

Subscribe on Apple Podcasts

Subscribe on Spotify Podcasts

Subscribe via RSS

Sponsors and Podcast Updates



fly fishing rod cast


Fly Fishing Rod Cast Show Notes with Matt Wray

09:00 – OGIO is a big golf bag company and the person who hooked Matt up with the Taiwan connection who still makes his fly rod cases.

12:30 – Alice Heiman was on the Outdoors Online Podcast in episode 41 and noted what makes a great salesperson.  She said the great ones really love selling.

29:40 – The Fly Fishing Q and A clubhouse room is a great place if you want to catch the podcast live and ask a question for a guest.

29:00 – The medicine bag is killer and noted below.

44:30 – We noted TFO

37:40 – The large tackle binder for fly tying is also noted below in the resources section.



You can find Matt at

fly fishing rod case


Resources Noted in the Show

BW Tackle Wallett


Videos and/or podcasts Noted in the Show

BW Sports Tackle Bag Review




fly fishing rod case

The Fly Fishing Rod Cast Conclusion with Matt Wray

Matt Wray from BW Sports shares the story of how he built a 25-year fly fishing business selling rod cases and other similar products to shops, big box stores and anglers from around the country.

I remember back in the day when BW Sports and Matt came on the seen.  Matt describes how he worked the fly shop seen for a while before going all in on the Amazon and the big box stores.