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617 | Quebec’s Premier Fly Fishing Destinations with Fred Campbell of Hooké – Atlantic Salmon, Conservation

June 10, 2024

What happens when life throws you a curveball? Our guest today was a skateboarder living the dream. Then, BAM! A car accident forces him to ditch the board.

Fred Campbell is here to tell us how this plot twist turned Fred into an outdoor guru and the mastermind behind Hooké, one of Canada’s hottest outdoor brands.

Fred will give us a tour of Quebec’s premier fly fishing destinations! This massive province in Eastern Canada offers incredible opportunities to catch Atlantic salmon, brook trout, arctic char, and many other species.

Show Notes with Fred Campbell on Quebec’s Premier Fly Fishing Destinations. Hit play below! 👇🏻

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(Read the Full Transcript at the bottom of this Blog Post)

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Quebec's Premier Fly Fishing

Episode Chapters with Fred Campbell on Quebec’s Premier Fly Fishing Destinations

07:32 – Fred’s first fly fishing experiences were with his grandfather, who took him canoeing and fishing for trout in Quebec. He later got into Atlantic salmon and wanted to make it more accessible.

10:51 – Fred also shares the story behind Hooké. The idea started as a fun name for his skateboarding and snowboarding crew and evolved into a brand. The name’s unique accent makes it stand out and reflects his roots.

Quebec's Premier Fly Fishing — Fred_Campbell_New_Brunswick_Salmon_1

14:02 – Fred started in film production after a car accident ended his skateboarding career. He created Fokus Productions and eventually worked on big names like Red Bull.

After 12 years, he got tired of the hectic lifestyle and found his passion in fly fishing. He started filming his fishing trips, shared them online, and then built a clothing line around his brand. The Hooké grew rapidly and eventually had its own TV show.

21:35 – Fred talked about meeting Yvon Chouinard of Patagonia. We had Yvon on the podcast in Episode 536.

28:44—We chat about Fred’s approach to hunting and filmmaking. He doesn’t show animals suffering or dying because he believes it doesn’t add value. Instead, he focuses on the whole hunting experience.

25:19 – Fred talked about his clothing line and how he spends 100 days a year outdoors testing the gear. He loves seeing people wear his brand, especially in his home province of Quebec.