Prepare to be captivated as we journey into a world that combines the thrill of the outdoors with a passion for conservation. This episode offers an intriguing dialogue with Craig Mathews and the founder of Patagonia, Yvon Chouinard; unraveling their love for fly fishing, their unique backstories, and their shared principles around the sport and beyond. Yvon, introduced to fly fishing by an esteemed mountain guide, will leave you gripped with his narrative, from his shift from spin fishing, to a sneak peek into their upcoming book, and their fervor for conservation in the fishing industry.