Tom Ski is back to talk about what he has going lately with the magazines – travel business, fly fishing, hosted trips, SEO and social stuff. Find out Tom’s role in Tail and Strung Magazine – how he makes their content more relevant and interesting. We learn some SEO and social tips that get more traffic to your website and engage more people.

Tom also talks about his setup when he goes hiking or outdoors with leggings and sandals as his preference. This one’s a little random and all over the place but I hope you enjoy where it takes us. 


Click below and listen to the Podcast about Travel Business with Tom Ski:

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(Read the Full Transcript at the bottom of this Blog Post)


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Travel Business Show Notes with Tom Ski

03:15 – Tom was on the podcast for the first time in March 2020

05:57 – Each day, Tom engages with about 400 people on social media

07:15 – Tail will host about 20 trips in the next 18 months – places like Belize, Bahamas, Puerto Rico, and even Alaska

09:17 – Erlend Vivelid Nilssen was on the podcast at WFS 286 where we talked about fly fishing in Norway

14:11 – Tom has about 400,000 followers that are just fishing and hunting people

12:12 – Tom describes the lodge in Denmark

20:41 – Tom uses a Klymit Maxfield tent


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20:53 – KSB 0 Sleeping Bag is the best hiking gear in the market

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21:36 – Tom has an Osprey Pack and he recommends this hiking bag

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22:38 – My dad created the Max Canyon fly pattern

22:59 – Tom wears sandals when he hikes – Merrell makes awesome hiking sandals

24:35 – Tom used to wear Tavis boots all the time during outdoor trips

24:55 – For stove, he uses a Pocket Rocket

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25:15 – He uses a Klymit insulated pad under his sleeping bag

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26:18 – For light, Tom uses the Black Diamond headlamp

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27:02 – Tom’s cameras mean more to him than anything – he’s a Nikon camera person

29:00 – Snowbee makes killer jackets – their fly rods are pretty good too – Tom uses the Prestige 1 weight and 8 foot 3 weight

30:28 – What the Chubby fly looks like

Photo Courtesy of Tightline Productions

30:55 – Tom is working with Cognito Brand that makes killer trout leggings – he’s wearing one right now as we speak

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32:56 – Where Tom is heading this year

34:36 – Tom and I met at the IFTD back in 2019

37:22 – Strung Magazine is an upland, hunting, big game, and freshwater fly fishing magazine

42:14 – GETTR is Donald Trump’s app and it’s like Twitter

43:27 – Julia McCoy has great SEO learning program

45:03 – Tom shares some SEO tips

46:49 – Gunning The White Birds of Winter

52:04 – Bob Jacklin is a bucket-list guest


You can check out Tom’s website at TrailOfHighways.Com

And of course, Tail and Strung Magazine

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Related Podcast Episodes

Fly Fishing Founders – Monetizing Your Business with Tom Ski – Fly Tying Travel, Trail of Highways, Snowbee, Outdoors Online


Read the Full Podcast Transcript Below

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Business Travel Conclusion with Tom Ski

Tom Ski and I talked about what he’s been working on with the magazine. We found out about Tom’s role in Tail and Strung Magazine. We learned some SEO and social tips that get more traffic and engage more people. We talked about his hiking setup and that killer trout leggings he recommends. We gotta try those for sure!