In this Fly Fishing Founders Chat I talk to Ross White from Deli Fresh Design who tells the story of how DLD came to be.  We get a perspective on how Ross is producing USA made products as a one man show.

We talk about the Fly Fishing Rendezvous, Mirage Reels and Rising Nets.  Find out how Ross makes a name for himself producing unique custom made fly fishing gear.

Click below to listen to the Deli Fresh Design Interview:

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Show Notes with Ross White

06:20 – Orvis in the Park Meadows Mall.  Ross worked here for a little while before starting DLD.

08:00 – The Orvis Fly Fishing 101 and 201 courses.  Ross recommends this for anyone especially since they are free.

12:00 – The Winston Bamboo Fly Rod Shop.

12:30 – The Orvis Manchester Rod Shop.  Ross describes the size and what walking into the shop feels like.

14:00 – Tom Rosenbauer was on in episode 63 to talk about the history of Orvis and what they do best.

15:30 – The Spinoza Rod Company does bamboo Rods. 

17:20 – Ross notes the South Platte and Cheeseman Canyon.  Pat Dorsey describes how to catch fish in Cheeseman Canyon in episode 56 of the podcast.

35:00 – We talk about Scott over at Vedavoo who produces a similar project to Deli Fresh.  Vedavoo is also one of our partner companies in the Members Society.

40:50 – Rising Nets are made in the USA.

42:40 – Topo Designs is a company that Ross connected with even though he was hesistant at first.

45:10 – The Fly Fishing Rendezvous is a popular show in Colorado that Ross attends.



You can find Ross at or find Ross’ cargo van pics on Instagram.


Quotes in the Show

“Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you’re going to get there one way or another… so they follow.”  -Seth Godin

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”   -Michael Jordan


Conclusion with Ross White

Ross provides a cool perspective by a company who is trying to do things for conservation and for fly fishing that will make a difference.  Find out how Ross builds and distributes his slings and products in the USA.  Ross is also a sponsor for the podcast!