I sat down with Tom Ski who has become a good online friend of mine and who talks about a life outdoors in fly fishing and now as an online free lancer for a number of companies including Yamaha.

Find out about his plan to hike the Pacific Crest Trail while do fly tying videos on the road.  We dig into the business side of the outdoors and get into some tips and tricks about monetizing an outdoor business.

 

Click below and listen to the Tom Ski Interview:

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Show Notes with Tom Ski

04:40 – Yamaha and Tide Water Boats are two companies that Tom helps to promote through his online work.

14:30 – Klymit Gear was noted here as a company that Tom really loves in the camping space.

21:00 – Here is the blog post from Kevin Kelly that talks about your 1000 true fans.

24:30Guerrilla Marketing talks about how to do it as a solopreneur.

29:40 – We talked about Fin Cognito and the Giveaway.  Now you can find their stuff at Cognito Brands here.

35:20 – The Hydro Phobic Flex Shield shirt from Cognito Brand.

39:00 – We talk about Snowbee here and some of the great products they have going.

42:20 – The Thistle Down fly line which can be used on multiple weight rods.

47:40 – The Nevellas Jackets are the goto for puffy jackets

 

You can find Tom at Trail of Highways.

 

Resources Noted in the Show

The Snowbee Nevalis Down Jacket

nevalis jacket

 

Guerrilla Marketing by Jay Levinson

guerrilla marketing

 

Videos Noted in the Show

How to Gain 1000 True Fans from Kevin Kelly

 

RoadTrekin TV

 

Conclusion with Tom Ski

If you want to nerd out on outdoor gear and hear how you can grow you business then you’ll enjoy this podcast.  Tom has made a life in the outdoor business and talks about how he has done it all.  Please go to WetFlySwing.com/online to help launch the new podcast!

 

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