We go behind the scenes with Ann and Andy Kitchener, owners and founders of Semperfli, to learn how they created some of the best fly tying materials on the market today.
We hear what it’s like to win the Queen’s Award for Enterprise for International Trade 2022 – the ultimate and most prestigious award given nationally to a business, and meet Prince Charles.
We break down some of their most in-demand products around the world and find out how fly tyers make it to the Semperfli Pro Team.
Click below and listen to the Podcast about Semperfli with Ann & Andy Kitchener:
(Read the Full Transcript at the bottom of this Blog Post)
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Semperfli Show Notes with Ann & Andy
03:30 – Ann and Andy semi-retired 14 years ago. As they were getting into fly fishing and fly tying, they realized that most threads on the market at the time were easy to split so they decided to make better threads
05:30 – They grew 44% a year since they started and then 3 years ago, they launched their Classic Waxed Thread
06:40 – Now they supply threads to 56 different countries around the world
09:00 – Andy tells us how they created one of the strongest threads on the market
13:05 – One of their oldest products, Straggle String, is a great alternative for Peacock Herl
14:40 – They also got Synthetic Rabbit Zonkers “Wabbit” – There’s a video of Roy Ole Læhren Jakobsen testing the Semperfli Synthetic Zonkers. Scroll down to see that vid!
20:00 – Splitting a thread is useful for dubbing loops. Their waxed thread is designed for splitting.
21:00 – Their Kapok Dubbing supports 30x its own weight in the water – it’s one of their top-selling materials today
23:00 – Their Dirty Bug Yarn was developed 3 years ago
25:00 – Andy tells us what materials to get started with if you’re a beginner coming in to fly tying
28:10 – Hackle and CDC are materials that are difficult to make synthetic
30:00 – Andy talks about the “cytis” being endangered around the world so its feathers are illegal to use for fly tying – people get arrested for its use
34:55 -Andy is known in the business as the “naughty professor” – he does a ton of research and experiments to come up with the best possible fly-tying materials
36:45 – They’ve got 80 strong Pro Team around the world – they have an event called Fly Jam which is like Christmas for the team because they get a box full of materials from Semperfli
40:00 – Ann tells us how fly tiers make it to the Semperfli Pro Team – you can email them, show them your portfolio, and let them know why you are a great fit for the Semperfli family
54:25 – Semperfli recently received the Queen’s Award for Enterprise for International Trade 2022 – the ultimate and most prestigious award given nationally to a business.
58:00 – We hear about their experience entering Buckingham Palace, meeting Prince Charles
1:02:00 – Ann and Andy share some business tips bag
1:15:30 – Ann and Andy share some bonus marriage tips 💑
You can find Semperfli on Instagram at @semperfly_flytying
Visit their website at Semperfli.net
Resources Noted in the Show
Semperfli Videos Noted in the Show
Related Podcast Episodes
Read the Full Podcast Transcript Below